PROFESSIONAL SPORTS CONSULTANCY AND ASSESSMENT SERVICES BASED ON ATHLETIC CLUB’S KNOWLEDGE

PROFESSIONAL SPORTS CONSULTANCY AND ASSESSMENT SERVICES BASED ON ATHLETIC CLUB’S KNOWLEDGE

Diagnostic

We analyze the current situation of the club’s sports project and its talent generation model in detail, comparing it with the knowledge and methodology of the Lezama model, a benchmark in elite European soccer.

ASSESSMENT

We identify areas needed to improve the model, advising the club on the key factors needing attention in order to improve the quality of its sports project.

PLANNING

We set out a comprehensive programme to make the desired sports project a reality, establishing lines of action, projects and objectives, in addition to putting specific, ambitious and credible people in charge.

DEVELOPMENT

Using the knowledge acquired by our professionals at Lezama, we address all the areas necessary in order to carry out the established plan and build a successful sporting model based on generating talent.

IMPLEMENTATION

We support the club in the implementation and deployment of the sports project on the pitch, structuring the teams and work groups, supervising the execution and advising on the application of the planned actions.

As Athletic Club and Lezama are synonymous with history, identity, professionalism, a generation of talent and competitiveness, AC Football Center aims to become the benchmark knowledge centre in European elite football, at the forefront in terms of attracting, producing and developing talent. As such, the entity is in a position to be the perfect partner for professional football structures that are looking to make a qualitative leap at a sporting level.

VALUE PROPOSAL

Professional consulting and advisory service for elite football clubs, focused on the development of their sports project and based on Athletic Club´s TALENT, KNOWLEDGE, METHODOLOGY, EXPERIENCE and SPORTS SUCCESS.

TALENT

2nd-ranked club in the 5 big European leagues with the highest % of first team players developed in its youth academy (56%), 2nd-ranked club in the 5 big European leagues in which players remain in the squad for the longest time (4.9 years).

KNOWLEDGE

A large team of highly qualified professionals who have spent decades developing and sharing knowledge with our network of partner clubs.

METHODOLOGY

An internationally recognised work model, based on a shared recruitment strategy with our network of partner clubs, personalised one-to-one work and a holistic approach to personal development, all of which has been constantly improved over more than 50 years.

EXPERIENCE

This a pioneering club at an international level in terms of recruiting, producing and developing talent, with a track record of more than 50 years, during which it has produced more than 250 first team players.

SPORTING SUCCESS

Men’s team: 8 league championships, 24 cup tournaments, 200 participations in European competitions and the only team along with Real Madrid and Barcelona that has remained in the top flight of football in its 125 years of history.
Women’s team: 5 league championships, 3 league runners-up, 2 cup runners-up, having always competed in the top flight since its creation in 2002.

METHODOLOGY

Methodological framework oriented to diagnose, design, and materialize a sports model of excellence in talent generation, with sports success and economic sustainability as medium- and long-term goals.

Download the dossier

  • Interviews with people in charge.
  • Analysis of documentation.
  • Viewing of training sessions.
  • Group work sessions.
  • SWOT analysis.
  • Preparation and presentation of a Diagnostic Report.
  • Comparison to the Lezama model.
  • Identification of areas of opportunity in each dimension and process.
  • Definition of the map of areas of opportunity.
  • Recommendations based on the Lezama model for targeting areas of opportunity.

  • Definition of objectives.
  • Definition of lines of action to tackle areas for improvement.
  • Definition of the projects and initiatives to be undertaken.
  • Specification of the Action Plan with initiatives, tasks, people in charge, objectives, indicators, etc.

  • Structuring the work teams at the client club.
  • Presence of Lezama coaches on the ground to supervise the implementation.
  • Advice on carrying out the actions defined in the Optimisation Plan.

3 WORK DIMENSIONS: ORGANISATION, METHOD, PERFORMANCE

01

ORGANISATION

  • Sports planning and management.
  • Game model and definition of player profiles.
  • Sports management and decision making: Configuration of squads, transfer strategy, etc.
  • Organisation, structure, coordination and communication.
  • Training Model.
  • Sizing of Sports Facilities and Infrastructures.
  • Profiles and educational level of coaching staff and trainers.
  • Recruitment and scouting model.
  • External talent production model (extension of the model with agents in the field).
02

METHOD

  • Talent Development Model (Learning, Improvement and Performance)
  • Analysis of maturity
  • Coordination and management of learning stages
  • One-to-One Work System.
  • Evaluation and Monitoring System.
  • Player Promotion
  • Comprehensive approach to player and personal development.
  • Training Methodology.
  • Interaction and Intervention Model.
  • Person in charge – trainer.
  • Trainer – trainer.
  • Trainer – player.
  • Trainer – task.
  • Player – task.
03

PERFORMANCE

  • Sizing of Sports Facilities and Infrastructures.
  • Technology, digitalisation and digital tools.
  • Sporting intelligence. Data capture, exploitation and assessment for making sporting decisions.
  • Configuration and management of professional teams.
  • Definition of sports performance objectives.
  • Performance monitoring and assessment processes.
  • High performance sports services (physical preparation, game analysis, medical services, psychology, nutrition, etc.)
  • Structuring and management of auxiliary departments.
  • Technical Secretariat.

WHO WILL DEVELOP YOUR PROJECT?OUR COACHES AT LEZAMA

Oskar Coca

Director of training, strategic projects and research Athletic Club

Lander Hernández

Head of the Youth Development Department
Athletic Club

Aritz Monasterio

Youth Development Technician
Athletic Club

ENEKO ANPARAN

Youth Development Technician

Sergio Navarro

Director of Lezama
Athletic Club

Unai Rodríguez

Youth Development Technician
Athletic Club

ÁLVARO NAVARRO

Youth Development Technician